Fermi National Accelerator :: physics proton accelerator

During the mid 1950's there was a requirement for another huge quickening agent office in the United States, thusly a gathering called MURA (Midwestern Universities Research Association) was framed by the U.S. Nuclear Energy Commission explicitly to take on this colossal assignment. By the mid 1960's the quickening agent research board had made a few proposals about the quickening agent venture. The board reccomended that four things should have been built to get the undertaking going. What the board had recommended was that an excessively high current quickening agent be built, a proton quickening agent of around 200 GeV ( this would be Fermilabs unique primary ring) be developed, capacity rings should have been built and a structure concentrate for a roughly 800 GeV machine should have been shaped. On November 21, 1967 President Lyndon Johnson marked a bill permitting the thumbs up of the Fermi National Accelerator and by mid 1968 congress endorsed subsidizing to fabricate the lab. In 1967 the Fermilab cost $243 million with an extra $120 million out of 1983 to finish the Tevatron. The site picked by the U.S. Nuclear Energy Commission was simply outside Chicago Illinois in a modest community called Weston, Illinois. The main individual picked to assume the confused errand of running the Fermilab was Founding Director Robert R. Wilson, and from the beginning Robert submitted the research facility to firm standards of logical greatness, stylish magnificence, stewardship of the land, monetary duty and correspondence of opportuniy (Fermi site, http://www.fnal.gov/bar/contact/index.html). What excactly does the Fermilab do you inquire? Well in the least difficult terms conceivable the lab contemplates the smallest structure squares of issue to learn and see progressively about the powers engaged with holding them together and the powers that different them, also called molecule material science. To examine these subatomic particles the researcher should crush them together so as to perceive what comes flying out. One of the most intriguing parts about the Fermilab is the gigantic size of the hardware used to do the tests. The Tevatron is the most elevated vitality atom smasher on the planet. It is found 30 feet beneath the surface and has a perimeter of roughly four miles. The Tevatron utilizes quickening agents that help add vitality to the subatomic particles with the goal that they can go around the four-mile circle 50,000 times each second at a speed of 99.9999 % of light. To help study the impacts there are two collider indicators ( CDF and DZero), each about the size of a four story building.

Business Ethics Reflection Essay

In any association laborers can confront moral situations. On an every day essential individuals are presented with moral predicaments and need to choose to settling on the right or an inappropriate decision. Some may not understand yet we settle on moral work decisions now and again and may not understand it. For example you are late to work and they have just been given a last admonition. At the point when we come in nobody is there to see that you are late. Do you get in and begin functioning as though you were on schedule, or do you check in where your time will be reported and recorded that you were late. This circumstance is one that my kindred collaborators face on every day nuts and bolts. I have seen that when presented with this moral decision they decide to do what is right for them, not really what is right by the association. We may check whether as covering our own behind, yet it really damages ones business morals. What some may not understand is that business morals and individual qualities reflect each other intently. In business they ask equivalent to society, no lying, taking or cheating. Assume liability and do what is right, settle on the right choice. The main inquiry is who do you settle on the right choice for, you or the organization. In that circumstance most have decide to pay special mind to self. At the point when it comes down to settling on moral decisions that may put one self in danger individuals picked themselves over the business. This is when individual qualities may become possibly the most important factor. To do address by whom, yourself or the organization that you work for? In most close to home estimation one would state to consistently pay special mind to self first. So in their book the choice to not tell anybody that they were late does only that. Moral ideas are fundamentally the same as qualities, its one inborn capacity to do what is right with in. The equivalent is with prudence, Virtue-based moral hypotheses place less accentuation on which rules individuals ought to follow and rather center around helping individuals grow great character attributes (Cline). There are numerous outside weights that could have affected the choice to cover ones behind and not tell anybody that they were late, for example, the current conservative status. In the event that the nation isn't doing admirably financially and individuals think that its difficult to get a great job inside a sensible measure of time. At that point one would resistant decide to abuse business morals. Other outside weights could be their current monetary state. Individuals that are in superior to average money related positions or are monetarily steady. I could keep on posting other outside circumstances that could influence a person’s capacity to make what they may see as the right business choice stanza the best good choice for one self. Whenever put in a comparable circumstance I would decide to pay special mind to self. At the point when I think about my bringing and what I was instructed I was constantly educated to do what is best for me and my family. Notwithstanding who might be influenced, ensuring that my family was constantly dealt with started things out. In spite of the fact that it may not be the best decision for all included, it is the best for me and mine. At the point that I am in life I settle on my choice shrewdly. I first consider who will be influenced by the decision that I make. On the off chance that I would decide to tell that I was late and face being ended and that would put my family in danger for some money related insecurity. I realize that numerous decision that we are compelled to make in our business life can be unscrupulous with regards to work. Be that as it may, in our own life they are viewed as moral just as ethically right decisions. With regards to choices they will never be what is best for all. All individuals in the gathering need to settle on the decision that is best for them. Goodness, worth and good ideas are what individuals decide to live by to assist them with directing them in their own and expert lives.

Equilibrium Price

Equilibrium Price Equilibrium Price Home›Economics Posts›Equilibrium Price Economics PostsOn the vertical axis we have P which represents Price and on the horizontal axis we have Q which represents Quantity. D1 is the demand curve and S1 is the supply curve. The equilibrium condition is given at the point where the demand curve intersect with the supply curve or at the point where quantity demanded is equals to the quantity supplied. In this case it is given by point e. At point e, equilibrium price and equilibrium quantity is determined. For that case, the corresponding value for price which is the equilibrium price is 10 and the corresponding value for quantity which is the equilibrium quantity is 40. Therefore, at the point of intersection we get two corresponding values for price and quantity as 10 and 40 respectively. This represents the equilibrium price (10) and equilibrium quantity (40 units).Initially the equilibrium condition is reached at point, e, where the equilibrium price is given by 10 and equilibrium quantity given by 40. As the income of the consumer increases, it will lead to a shift of the demand curve from D 1 to D 2. When the demand curve shift and the supply curve remain, the quantity demanded and the price of the commodity will be affected. The equilibrium position will shift from point, e, to point, E1. This means that new equilibrium quantity and price will be established. In that case, the new equilibrium quantity will be Q1 and the new equilibrium price will be P1.Compare to the initial equilibrium price and quantity, an increase in income has resulting in a rise in both price and quantity. The initial equilibrium price (10) has moved to a new equilibrium price denoted by P1 indicating an increase of (P1 10) and the initial equilibrium quantity (40) has moved to a new equilibrium quantity denoted by (Q1) indicating an increase by (Q1 40) units.The product demanded by the consumer is a normal good since, as the income of the consumer increase th e quantity demanded for the by the consumer also increases. This indicates a direct proportionality between income and the product demand.Business cyclesBusiness cycles also termed as economic cycles refers to the ups and downs as well as economy-wide fluctuations in an economy or production over many months or years. These ups and downs take place around a growth trend which is long-term. It involves change over time between boom/expansion (times when the economy is experiencing rapid growth), and recession/contraction (representing periods of relative decline or stagnation). Business cycle measurement is based on real GDP (Gross Domestic Product) growth rate. The business cycles do not follow a predictable or mechanic periodic pattern, despite being referred to as cycles. It is a market economy characteristic feature through alternating contractions and expansions characterizing a business cycle or through alternating slowdowns and speedups characterizing cycles in growth. An econ omy’s growth is not steady. It is characterized by patterns such as a peak, a trough/low-point, a contraction and an expansion. The patterns repeats itself though not predictable or regularly.The business cycleThe business cycle/economic cycle are linked to an economy’s overall economic activity. The main indicator of business cycle is the GDP (Gross Domestic product). However, due to the variations in GDP, NBER (National Bureau of Economic Research) have indicated employment, industrial production as well as personal income as indicators of business cycles.Phases of business cycleThe business cycle is categorized into four major phases, namely, expansion, peak, recession and trough. Expansion represents an economic period where the economic activity and consumer confidence is increased. The expansionary phase is made up of two parts recovery and boom. Recovery represents the initial part of the expansionary phase. During recovery consumer confidence starts to build up and some consumers begin to replace items, for example, small appliances and clothes. The business will start to increase or replace their inventory levels due to consumer demand.Also business output will begin to increase and employment opportunities created. In this part unemployment rate will reduces but on the other hand there is occurrence of inflation. The second part is boom (McEachern 213). Consumer’s confidence continues to build up in a faster pace. This is witnessed by increased purchase of consumer goods. The business will employ more people resulting to an increase in the national income as well as a reduction in unemployment rates.Consumers during this time start to purchase more goods including durables like houses and cars. Business also starts to invest in machines and equipments hence improved efficiency. The price of goods will increase and workers will also receive high wages. The rate of inflation will be high and unemployment rate will fall as the economy moves toward s full employment.Peak; this phase is reached at when the expansionary phase is at climax. The economy experiences a standstill and level off in output. In this phase consumer confidence starts to take a declining trend and they begin to slow their purchase of goods.Contraction is the third phase and represents an economic period where both economic activity and consumer confidence are in a decline. Contraction phase comprise of two parts recession and depression. Recession represents a period where consumer confidence starts to decline. Durable and large goods such as cars, houses and major appliances are avoided by the consumers. Therefore, business activity starts to shrink through reduced output. Prices fall and a time workers receive wage cuts.  It results in increased unemployment levels and eventually less buying and inflation starts to drop.The second part is depression; in this face consumer totally lose confidence. This leads to slow pace of purchase. The businesses are f orced to get rid of their stock levels and lower their production levels considerably to be in low levels. Business opts to lay off workers as a way to cut cost. As a result, unemployment rate rises and the national income reduced. The prices of goods fall considerably and as a result, companies close down or go bankrupt. Unemployment levels skyrocket and inflation is non-existent.TroughThis is the last phase of business cycle. It represents the minimal or low-point of contraction. There is leveling off and standstill of output. Again, consumer confidence begins to level off to a point where consumers minimize their savings and do a little of commodity purchase.The causes of recent recessionThe recent recession witnessed is attributed to four reasons that include; credit crunch, falling houses prices, cost push inflation as well as collapse in financial sector confidence.Credit crunch is a situation whereby there is shortage of cash and as a result there is less or no money to lend as loans. This can result due to a unexpected interest rate increase, capital markets lack of funds and government direct money control. The recent credit crunch is attributed to a sharp rise subprime mortgages default. The default occurred in US but its effects of shortage in cash cut across the whole world. The mortgage lenders in US sold mortgages to people with poor loan history and low income (Melvin William, 89).The incentive of paying brokers after selling a mortgage, leads to mortgage sell even when chances of default were high. When the US increased the interest rates due to inflation repayment of mortgage loans become expensive and many Americans could not afford as a result mortgage defaults increased. The US housing boom came to an end bringing down house prices hence could not guarantee a secured loan. As defaulters increase mortgage companies collapsed. As a result banks lost a lot of billions of pounds due to bad mortgage. The end result was difficulty to borrow and raise funds in the whole world. It also resulted in high interbank lending cost hence the money market dried up. The decline in borrowing has lead to a slowing economy bringing forth a real problem.With the high interest rates, homeowners experienced cost push inflation due to rising food prices, rising petrol prices and health care costs. The high cost of health care, fuel and food has resulted in reduced consumer disposable income. As a result, the homeowners have a big problem in repaying their mortgages.The other cause is credit default swaps. For instance, insurance company such as AIG that were supposed to insulate investment banks from defaulters of loan was also involved in the problem. Their operations in other countries were also troubled creating a worldwide problem.The recent recession began in 2006 during the beginning of the summer when the prices of homes started to decline. The homeowners started to default on loan due to high interest rates as well as payment amount s. As a result they started to “walk away” from 2008 because of negative equity.The great recession come to a technical end during mid-2009. The current recession is regarded as the worst recession not only resulted in job losses, high unemployment levels, high inflation rates and fuel and food prices, it lasting for a longer period of time nearly 18 months. Again, the recession is spread worldwide and the economic health of a country was uncertain. A lot of companies lay off their workers with minimal monthly sales being witnessed in most companies. The recent depression is categorized as the worst one in the post war era. It effects were felt in the whole world and recovery from it will take a long time.

Frederick Douglass Rhetorical Analysis - 905 Words

Noted abolitionist Frederick Douglass, in his self titled slave narrative addresses the indescribable sadness that the slaves were experiencing, which they portrayed through song. He intensely describes the emotions that he hears within the songs of the slaves. In the passage Douglass shows how the slaves believe that they feel, versus how they really feel, and he does this this by changing the tone throughout the passage. He uses these tones to make the reader fully feel the helplessness that the slaves feel and recognize the effects that slavery had on people. In some cases, the songs sung by the slaves do portray happiness, but this is very temporary. When beginning to explain the songs that he is hearing he say that the songs can†¦show more content†¦By telling us this it shows us that the slaves were taught to not feel, and that there was no other way for them to live life. Everyone can relate to the fact that in the moment of a certain situation it might not seem too b ad, but when you look back on it you really see how bad it really was, this is what Frederick Douglass was experiencing. By explaining how he felt while hearing the songs, it makes the reader feel the unknowing nature that all of the slaves had and it makes us see the injustice in the situation. After this Douglass explains the emotions that he feels looking back on the situation and the real meaning of the songs. Douglass uses words like â€Å"deep(26)† and â€Å"ineffable(26)† when explaining the emotions that the slaves are expressing through these songs. The word deep is showing how the slaves are stuck in their situation, when I hear this word it makes me think of a mile deep hole that the slaves are stuck in and they cannot get out. They were put in a situation where they are bred to make sure that they are not educated nor aware of whats really going on around them. By putting the slaves in this â€Å"ineffable† situation it gives them a loss of hope and a feeling of helplessness. Douglass is showing the reader the depressing feelings of the slaves and it makes the reader to feel for the slaves and repel from the thought of slavery and its affects on people. Finally, Douglass explains how the songs portray the effects that slavery have on theShow MoreRelatedFrederick Douglass Rhetorical Analysis930 Words   |  4 Pagesknown slave author and orator, Frederick Douglass, in his narrative, â€Å"The Narrative of the Life of Frederick Douglass: An American Slave† alters the way people view slavery. Douglass’s purpose is to convince the audience that slavery should be abolished. He creates a haunting tone in order to persuade the readers that slavery is wrong. He uses many real life accounts of horrifying instances of beatings, murders and torture to prove that slavery is unjust. Douglass illustrates many emotions in hisRead MoreFrederick Douglass Rhetorical Analysis885 Words   |  4 Pages In the â€Å"Narrative of the Life of Frederick Douglass† it shows all 3 rhetorical appeals (Ethos, Pathos, Logos) which are found in all forms of writing, speeches, movies, television shows, and life within itself. Frederick Douglass used all three of these rhetoric in the narrative to tell about both his life as an American slave and his cause over ten decades ago. He uses these devices to identify himself to the readers, to bring emotion out of the readers, and to persuade the readers. Read MoreFrederick Douglass Rhetorical Analysis968 Words   |  4 Pagesorganized conspiracy to oppress, rob, and degrade them, neither persons nor property will be safe†- Frederick Douglass Frederick Douglass is a remarkable figure when it comes to describe and expose the outcome of the oppression in the black race since memorable times seen and experienced through the centuries expressed in slavery, racism and mistreat. In â€Å"The Meaning of Fourth of July for the Negro†, Douglass states the values of not only a race but a human being in his speech, by allowing himself to representRead MoreFrederick Douglass Rhetorical Analysis853 Words   |  4 Pagesof the ever-present mistreatment, corruption in positions of authority, and the dehumanization of minorities. The poor treatment of women and people of color is a main reason why these past issues are still present in the United States today. In Frederick Douglass’s speech given on July 5, 1852, he expresses his opinions of America’s Independence Day and how colored people have suffered only to remain captive and abused, not sharing in this independence with the rest of the country. He displays logosRead MoreRhetorical Analysis Of Frederick Douglass866 Words   |  4 PagesFrederick Douglass was an abolitionist, a human rights activist, and a former slave with a lot to say. July 4, 1852, a man was asked to speak at a Declaration signing commemoration event. This man, an African- American former slave steps up on stage and delivers a speech of the century, informing the white crowd of the slaves perspective on the celebration of freedom. In the speech, Douglass claims that the Fourth of July is a day of mourning for current and former slaves instead of the celebrationRead More Frederick Douglass Rhetorical Analysis1793 Words   |  8 Pages In his memoir, Narrative of the Life of Frederick Douglass, an American Slave, Frederick Douglass argues for the abolition of slavery by reminiscing on his life as a slave. He draws attention to the cruelties he and other slaves endure and compares it to the white masters’ humanity. To do so, Douglass also uses the irony of relationships and family in white masters but lack of recognition of such in the slaves. Furthermore, Douglass uses the irony of the use of religion in order to excuse slaveryRead MoreRhetorical Analysis Of Frederick Douglass Speech838 Words   |  4 PagesFrederick Douglass was a freed slave in the 1800’s who was famous for his ability to read and write, uncommon of a black man at the time. On July 4th, 1852, he gave a speech to citizens of the United States. In this speech, he called out the â€Å"hypocrisy of the nation†(Douglass), questioning the nations treatment of slav es on a supposed day of independence. Frederick Douglass effectively uses rhetorical strategies to construct his argument and expose the hypocrisy of the nation. One of the rhetoricalRead MoreRhetorical Analysis Of Frederick Douglass Use Of Diction990 Words   |  4 PagesFrederick Douglass’ use of Diction Frederick Douglass was a great author who used a variety of literary devices to contribute to his overall writing. One of his main literary elements that he uses is diction. What is diction? According to Merriam Webster’s dictionary diction is the way in which words are used in speech or writing. Douglass’ use of diction helps emphasize key point about slavery that writes about. Also, diction helps to convey the message that Douglass is writing about. DouglassRead MoreNarrative Of The Life Of Frederick Douglass Rhetorical Analysis1050 Words   |  5 Pagesand hardship. But some, like the slave and later abolitionist Frederick Douglass, rose up from the tribulations of slavery and led the way for progress and change in America. In his autobiography â€Å"Narrative of the Life of Frederick Douglass†, Douglass tells his inspiring yet harrowing story of his life as a slave in Maryland and his escape to freedom in New York and later Massachusetts, where he eventuall y became an abolitionist. Douglass masterfully uses ethos, pathos, and logos to craft his powerfulRead MoreRhetorical Analysis Of Frederick Douglass s Romeo And Juliet 1386 Words   |  6 PagesPathos et Logos Frederick Douglass uses both pathos and logos in his Narrative to push his argument against slavery by appealing to the audience’s idea of virtue and stating the harsh facts of the abuse. Douglass knows his audience well, and uses their intense feelings on Christianity to bolster his argument. His ethos is set up on the first page, as he is one that was directly abused through the process of slavery. Douglass uses the rest of the book to instill in the reader through his expert use

Farenheit 451 Paper - 1504 Words

â€Å"Faith is the heroism of the intellect† (Charles Henry Parkhurst). In Fahrenheit 451, by Ray Bradbury, the protagonist, Montag, is an intellect. In the society he lives in, books are illegal. The government feels threatened by people with the knowledge that books promote. Montag has the infamous job of a fireman, an odd twist on our society’s fireman. Fireman in this time start fires rather than stop them and the fuel for the fires are books. The government attempts to suppress thinkers; people who question orders given, people who question things that most just ignore. Montag’s job easily disguises his secret plots; Montag plans on planting books in fellow fireman’s houses in attempt to bring down this dystopian government. The†¦show more content†¦Either he sacrificed everything he has worked for and let Faber lose his life too or he killed Beatty. Beatty’s death symbolizes the end of Montag’s life in that society. F rom there on out, Montag had to hide from the police and anyone who could potentially turn him in. His decision to kill Beatty portrays him as heroic because he made a tough decision that most wouldn’t make. Montag’s decision to kill Beatty makes him heroic also because he saved Faber from being arrested. Montag killed a good friend to save Faber, a man he has known for a week or two. As a true hero, he saw which person was more important to him and he made the tough decision to kill one of them. He stopped at no cost to stand up for what he believed in and that makes him truly heroic. Along with the end of his relationship with Beatty, Montag also ruined his relationship with his wife. â€Å"‘Let me alone,’ said Mildred. ‘I didn’t do anything’† (52). Montag and his wife, Mildred, have been struggling lately with their marriage. Montag has been doing everything he possibly can to keep it together and Mildred isnâ€℠¢t even making an effort. Montag finally breaks down and shows her all the books that he has been coveting in the air duct in their house. Mildred doesn’t know how to react when she sees the books. She wishes that Montag wouldn’t drag her into his own mess. She does not want to be involved with whatever he schemes. This scene symbolizes Montag’s heroismShow MoreRelatedThe Similarities Between Societies1321 Words   |  6 PagesProfessor Frank Coffman Research Paper Dec. 13, 2011 English 103 The Similarities Between Societies Ray Bradbury is one of those rare individuals whose writing has changed the way people think, by a mere spark he has entranced the reader, just after a few short pages and you are hooked. He has more than five hundred published works that exemplify the American imagination at its most creative – from technological advances to futuristic societies. Also his timeless, constant appeal to audiences

Alcoholic Beverage Free Essays

It is powerful and addictive this liquid is taken orally and often consumed in bundant quantities. Surveys say that adolescents and young adults are likely to drink. There are three basic types of alcoholic drinks are: Beer, Wine, Spirit. We will write a custom essay sample on Alcoholic Beverage or any similar topic only for you Order Now Their difference is what each is made of and percentage of alcohol content. Beer is made from fermented grains and has 3 to 6 percent of alcohol content while is made from fermented fruits and have alcohol content of 11 to 14 percent. Spirits are made from fermented distilling products. It usually contains 40-50 percent of alcohol. American Council Education says 12 ounce glass of beer, 5 ounces of wine and 1. 5 ounce shots f spirits contains the same amount of alcohol. Beer, wine and spirit have the same potential for intoxication and addiction. When a person consumes alcohol the drug acts on nerve cells deep in the brain. These are the well known signs that a person is drunk: the smell of alcohol on breath, irritability, loss of physical coordination, violent behaviour, loss of balance, incoherent speech, loss of consciousness, slowed thinking, blackouts, and Euphoria, an extreme happiness. According to the American Psychiatric Association, (1994) that alcohol use is continued despite knowledge of aving a persistent or recurrent physical or psychological problem that is likely to have been caused or exacerbated by alcohol. Frequent binge drinking or getting severely drunk more than twice is classed as alcohol misuse. According to research done through international surveys, the heaviest drinkers happen to be the United Kingdom’s adolescent generation. Alcohol abuse affects about 10% of women and 20% of men in the United States, most beginning by their mid-teens. In Antipolo City, Philippines, many teenagers are now facing the problems of being addicted to alcoholic beverages. One major cause is depression and family problems. Teenagers who are facing this kind of problem suffer in terms of heath like disorders in their eating habits. Other illnesses and diseases which they may have are liver cancer, migraines, and various sicknesses associated with their physiques. Where an alcoholic has experienced a sense of withdrawal in the same time period. According to http://www. sciencedaily. com/articles /a/alcoholism. tm alcoholism is the consumption of preoccupation with alcoholic beverage to the extent that this behaviour interferes. The chronic alcohol caused by alcoholism can result in sychological or physiological disorder. It is also called world’s mostly drug use problems. Alcoholism is often progressive diseases says Ehrlich (2011). A person who is alcoholic typically craves for alcohol and drink and increases his tolerance for alcoh ol stated by Stoppler (2011) For this reason according to Langham (2010) they are causes of teen alcoholism depend on genetics and life experienced. Teens begin drinking before the age 15 according to Butler (2006) are more likely to develop a dependency on alcohol than those who begin drinking 21 years old. According to Langham (2010) following reason of alcoholism in teens is: Genetics or Family History, meaning a teenager comes from families who its family members are addictive in or emotional abuse in home but also in school. Another basis of alcoholism in teens is peer pressure, teens experience this kind of reason when a teenager feels that she or he is not accepted because there is something wrong to his or her personality or maybe he or she becomes alcoholic because of friends. Lack of parental support is one of the sources, teenager who regularly experiences this kind of trait is a person ho regularly experience harsh discipline, criticism, hostility and rejection of his or her parents and the foremost reason of alcoholism in teens is depression, a teenager convince himself or herself that alcohol will take away his or her sadness and make her feel better stated by Boyles (2012). If its so, this causes may lead to some teenagers in different dangerous effect like: decreasing of paying attention, difficulties in memory, drunk driving, suicide attempt, engaged in sexual activity , poor hygiene, breaking curfews, Hiding in their room, becoming verbally or physically busive toward others according to Palmera (2009)To understand teenagers. Parekh (2009) says that parents seek for understanding; they must always use the open communication for teens. To care by letting them be who they are, gaining the trust of the adolescent. How to cite Alcoholic Beverage, Papers

Alcoholic Beverage Free Essays

It is powerful and addictive this liquid is taken orally and often consumed in bundant quantities. Surveys say that adolescents and young adults are likely to drink. There are three basic types of alcoholic drinks are: Beer, Wine, Spirit. We will write a custom essay sample on Alcoholic Beverage or any similar topic only for you Order Now Their difference is what each is made of and percentage of alcohol content. Beer is made from fermented grains and has 3 to 6 percent of alcohol content while is made from fermented fruits and have alcohol content of 11 to 14 percent. Spirits are made from fermented distilling products. It usually contains 40-50 percent of alcohol. American Council Education says 12 ounce glass of beer, 5 ounces of wine and 1. 5 ounce shots f spirits contains the same amount of alcohol. Beer, wine and spirit have the same potential for intoxication and addiction. When a person consumes alcohol the drug acts on nerve cells deep in the brain. These are the well known signs that a person is drunk: the smell of alcohol on breath, irritability, loss of physical coordination, violent behaviour, loss of balance, incoherent speech, loss of consciousness, slowed thinking, blackouts, and Euphoria, an extreme happiness. According to the American Psychiatric Association, (1994) that alcohol use is continued despite knowledge of aving a persistent or recurrent physical or psychological problem that is likely to have been caused or exacerbated by alcohol. Frequent binge drinking or getting severely drunk more than twice is classed as alcohol misuse. According to research done through international surveys, the heaviest drinkers happen to be the United Kingdom’s adolescent generation. Alcohol abuse affects about 10% of women and 20% of men in the United States, most beginning by their mid-teens. In Antipolo City, Philippines, many teenagers are now facing the problems of being addicted to alcoholic beverages. One major cause is depression and family problems. Teenagers who are facing this kind of problem suffer in terms of heath like disorders in their eating habits. Other illnesses and diseases which they may have are liver cancer, migraines, and various sicknesses associated with their physiques. Where an alcoholic has experienced a sense of withdrawal in the same time period. According to http://www. sciencedaily. com/articles /a/alcoholism. tm alcoholism is the consumption of preoccupation with alcoholic beverage to the extent that this behaviour interferes. The chronic alcohol caused by alcoholism can result in sychological or physiological disorder. It is also called world’s mostly drug use problems. Alcoholism is often progressive diseases says Ehrlich (2011). A person who is alcoholic typically craves for alcohol and drink and increases his tolerance for alcoh ol stated by Stoppler (2011) For this reason according to Langham (2010) they are causes of teen alcoholism depend on genetics and life experienced. Teens begin drinking before the age 15 according to Butler (2006) are more likely to develop a dependency on alcohol than those who begin drinking 21 years old. According to Langham (2010) following reason of alcoholism in teens is: Genetics or Family History, meaning a teenager comes from families who its family members are addictive in or emotional abuse in home but also in school. Another basis of alcoholism in teens is peer pressure, teens experience this kind of reason when a teenager feels that she or he is not accepted because there is something wrong to his or her personality or maybe he or she becomes alcoholic because of friends. Lack of parental support is one of the sources, teenager who regularly experiences this kind of trait is a person ho regularly experience harsh discipline, criticism, hostility and rejection of his or her parents and the foremost reason of alcoholism in teens is depression, a teenager convince himself or herself that alcohol will take away his or her sadness and make her feel better stated by Boyles (2012). If its so, this causes may lead to some teenagers in different dangerous effect like: decreasing of paying attention, difficulties in memory, drunk driving, suicide attempt, engaged in sexual activity , poor hygiene, breaking curfews, Hiding in their room, becoming verbally or physically busive toward others according to Palmera (2009)To understand teenagers. Parekh (2009) says that parents seek for understanding; they must always use the open communication for teens. To care by letting them be who they are, gaining the trust of the adolescent. How to cite Alcoholic Beverage, Papers

Contract and Agency Law

Question: Discuss about the Contract and Agency Law. Answer: Introduction: Business law is the framework of those laws that regulate the business and commercial activities. The laws of business have some major functions and these are creating benchmark, preserving order, solving arguments and safeguarding freedom and rights. The main function of any law is protection of the interests of the masses. Other important functions of law include the following, peacekeeping; keeping check on the exercise of power by government and promotion of personal freedom; promoting social justice; protecting the environment; promoting economic growth through free competition. The functions of law impart us with regulations and guidelines for the things or circumstances which can take form in future. In Singapore, business laws also follow these key functions. This is done through various acts and legislations applicable on a business carrying commercial activity in the country. To regulate commercial business law in Singapore, various legislations have to be followed which include the Singapore Company Law, the Law of Contract, Competition Law, the Law of Negligence, the Law of Guarantees, Economic Torts, Forms of Business organizations among the others. To better understand the applicability of these key functions an example has been taken. Companies carrying business in Singapore have to follow the Companies Act for various functioning of a company. This act contains provisions from the incorporation to the dissolution of a company. Section 3 of this act contains provisions of separation in the ownership and management, the statutory duties of a director, responsibility to behave in the best interests of company, responsibility to evade conflict of interest, responsibility to act for genuine purposes and effects of breach of fiduciary duties. Taking a closer look at this section clarifies that these have been drawn keeping in mind the basic principles of business law specially the principle of protection of interests of the company. By defining duties of directors, a check on power of directors can be carried. In any agreement, arbitration is a crucial clause for dispute redressal. An arbitration clause should be clearly and carefully drafted. To reduce the risks of dispute between the parties, certain key elements should be included in an arbitration clause of the agreement. This clause should clearly state the governing law which will be applicable in matter of a dispute. This clause should also define the governing law of arbitration that will be applicable. In case a previous dispute has been present in the past and otherwise, the clause should cover the scope of dispute. In other words, the clause should state all past disputes and possible disputes which may arise in future. The clause should also include how or who will appoint an arbitrator or the clause may state the name of arbitrator. The number of arbitrators should also be clearly stated in the clause as it varies from case to case. An example of arbitration clause in case of pre-existing dispute is given below: Any falling out or claim resulting out of or connection to this contract, or the violation thereof, has to be solved by arbitration regulated by the Singapore International Arbitration Centre as per its Arbitration Rules of the Singapore International Arbitration Centre. The number of arbitrators shall be three. The place of the arbitration shall be Singapore. Judgment on the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof. The language of the arbitration shall be English. This contract is governed by the laws of Singapore Companies Act. A successful case of arbitration can be seen in the case of Yahoo Inc. v. Microsoft Corporation, No. 13 CV 7237 (PART I) (S.D.N.Y. Oct. 21, 2013). As per the definition of a contract, it can be oral or written. Even though it is preferred to have a written contract but an oral contract is also acceptable. But even in the oral agreements, consensus ad idem has to be present. The main elements of any contract are offer, acceptance, consideration and intention. In the given case, Ken had applied for a position as a driver. Lina, the HR, had laid down the terms of employment, on behalf of the company. After the interview was over, an offer for the position of driver was made to Ken and he had accepted the offer. The pre contractual statements made by the HR contained the terms of employment. This included the working hours of the company (from 9 AM to 5 PM). An assurance about the working days being Monday to Friday was given and also about weekends being off. The statement also included a work uniform to be worn by the driver. HR had also stated that being a new company, not many orders would have to be delivered. These pre contractual statements were made to induce Ken to enter into the contract of employment. These pre contractual statements of the HR are in the nature of misrepresentation which form a part of Vitiating factors. Vitiating factors of misrepresentative nature are voidable. The HR cannot assure whether the flow of work would be less or more. The misrepresentation here is of the fact. Taking inference from the case of Bisset v Wikinson (1972) , the HR cannot know about the flow of work as the company was new. Also, she stated the working hours as the usual and that there would be no need to work on weekdays. These statements have been made vaguely, and these may be false. Here, she failed to cross check whether these were the working hours of the company. So a misrepresentation by the virtue of failure in verification occurred. The most important part of misrepresentation here was inducement. All these statements were made to induce the driver in accepting the job offer. Ken had relied on these statements and hence the contract is voidable at the instance of Ken (driver). The statements about the remuneration package and the dress code would form part of the employment contract. If HR could prove that she knew that the working hours mentioned by her were the actual working hours of the company, even those would be covered in an employment contract and would be considered valid. References Mallor, J., Barnes, A.J., Bowers, L.T. and Langvardt, A., Business Law: The Ethical, Global, and E-commerce Environment, 14th edn, McGraw Hill, Boston, 2010. Mulcahy, L., Contract Law in Perspective, 5th edn, Routledge-Cavendish, London, 2008 Law 360, Microsoft Case Is Great Example of Emergency Arbitration, New York, December 13 2016, https://www.law360.com/articles/495144/microsoft-case-is-great-example-of-emergency-arbitration (accessed on 24 August 2016) London, A., Anatomy of an arbitration Part II: Key elements of an arbitration clause, Ashurst, https://www.ashurst.com/doc.aspx?id_Content=9363, July 2013, (accessed on 24 August 2016) Singapore Law, Commercial Law, https://www.singaporelaw.sg/sglaw/laws-of-singapore/commercial-law, 2016, (accessed on 24 August 2016) Singapore Law, The Law of Contract, https://www.singaporelaw.sg/sglaw/laws-of-singapore/commercial-law/chapter-8, 2016, (accessed on 24 August 2016)

Healthcare Systems Marketing Elements

Battle of Tolentino in the Neapolitan War

Battle of Tolentino in the Neapolitan War Battle of Tolentino-Conflict: The Battle of Tolentino was the key engagement of the 1815 Neapolitan War. Battle of Tolentino -Date: Murat fought the Austrians on May 2-3, 1815. Armies Commanders: Naples Joachim Murat, King of Naples25,588 men58 guns Austria General Frederick BianchiGeneral Adam Albert von Neipperg11,938 men28 guns Battle of Tolentino - Background: In 1808, Marshal Joachim Murat was appointed to the throne of Naples by Napoleon Bonaparte. Ruling from afar as he participated in Napoleons campaigns, Murat deserted the emperor after the Battle of Leipzig in October 1813. Desperate to save his throne, Murat entered into negotiations with the Austrians and concluded a treaty with them in January 1814. Despite Napoleons defeat and the treaty with the Austrians, Murats position became increasingly precarious after the Congress of Vienna convened. This was largely due to increasing support to return the former King Ferdinand IV. Battle of Tolentino - Backing Napoleon: With this in mind, Murat elected to support Napoleon upon his return to France in early 1815. Moving quickly, he raised the Kingdom of Naples army and declared war on Austria on March 15. Advancing north, he won a series of victories over the Austrians and laid siege to Ferrara. On April 8-9, Murat was beaten at Occhiobello and forced to fall back. Retreating, he ended the siege of Ferrara and reconcentrated his forces at Ancona. Believing the situation to be in hand, the Austrian commander in Italy, Baron Frimont, sent two corps south to finish off Murat. Battle of Tolentino -The Austrians Advance: Led by Generals Frederick Bianchi and Adam Albert von Neipperg the Austrian corps marched towards Ancona, with the former moving through Foligno with the goal of getting in Murats rear. Sensing the danger, Murat sought to defeat Bianchi and Neipperg separately before they could unify their forces. Sending a blocking force under General Michele Carascosa to stall Neipperg, Murat took the main body of his army to engage Bianchi near Tolentino. His plan was thwarted on April 29 when a unit of Hungarian hussars captured the town. Recognizing what Murat was trying to accomplish, Bianchi began to delay the battle. Battle of Tolentino -Murat Attacks: Establishing a strong defensive line anchored on the Tower of San Catervo, Rancia Castle, the Church of Maest, and Saint Joseph, Bianchi awaited Murats attack. With time running out, Murat was forced to make to first move on May 2. Opening fire on Bianchis position with artillery, Murat was achieved a minor element of surprise. Attacking near Sforzacosta, his men briefly captured Bianchi necessitating his rescue by Austrian hussars. Concentrating his army near Pollenza, Murat repeatedly attacked the Austrian positions near Rancia Castle. Battle of Tolentino -Murat Retreats: The fighting raged throughout the day and did not die out until after midnight. Though his men failed to take and hold the castle, Murats troops had gotten the better of the days fight. As the sun rose on May 3, a heavy fog delayed action until around 7:00 AM. Pressing forward, the Neapolitans finally captured the castle and the Cantagallo hills, as well as forced the Austrians back into the Chienti Valley. Seeking to exploit this momentum, Murat pushed forward two divisions on his right flank. Anticipating a counterattack by the Austrian cavalry, these divisions advanced in square formations. As they neared the enemy lines, no cavalry emerged and the Austrian infantry unleashed a devastating barrage of musket fire on the Neapolitans. Beaten, the two divisions began falling back. This setback was made worse by the failure of a supporting attack on the left. With the battle still undecided, Murat was informed that Carascosa had been defeated at Scapezzano and that Neippergs corps was approaching. This was compounded by rumors that a Sicilian army was landing in southern Italy. Assessing the situation, Murat began breaking off the action and withdrawing south towards Naples. Battle of Tolentino -Aftermath: In the fighting at Tolentino, Murat lost 1,120 killed, 600 wounded, and 2,400 captured. Worse, the battle effectively ended the Neapolitan armys existence as a cohesive fighting unit. Falling back in disarray, they were unable to stop of the Austrian advance through Italy. With the end in sight, Murat fled to Corsica. Austrian troops entered Naples on May 23 and Ferdinand was restored to the throne. Murat was later executed by the king after attempting an insurrection in Calabria with the goal of retaking the kingdom. The victory at Tolentino cost Bianchi around 700 killed and 100 wounded.

If the text had been written in a different time or place or language Essay

If the text had been written in a different time or place or language or for a different audience, how and why might it differ - Essay Example One of the ways Solzhenitsyn’s work deviates from the conventions of movie genres of the 1950s is the manner in which stylistic devices have been used. Particularly, the author of the movie goes against the grains of the time to use suspense. At the time, it is obvious that the movie industry had begun using suspense, but this suspense had been forward-looking. Contrary to this approach, Solzhenitsyn’s suspense is forward-looking. Particularly, in the opening of the movie, the plotline is set running straight onwards, without the provision of any background information. For instance, the movie begins with the sounding of a wake-up call in a Stalinist labor camp, on a chilly winter morning, in 1951. Because of this, the audience is compelled to concentrate on the details being provided in the movie, in order to make meaning out of the movie’s sudden and unexplained beginning. This stylistic device sets One Day in the Life of Ivan Denisovich apart from its contempo raries. ... This serves as a point of departure between Solzhenitsyn’s work and others’. Other literary works had not had the solid resolve as Solzhenitsyn’s, to depict the excesses of autocratic regimes. The excesses of Stalinism are exemplified in the lives of the prisoners. For instance, most of the prisoners have been incarcerated, mainly on grounds of suspicion. Shukhov is sentenced to a life of imprisonment and cruel punishment in this Soviet gulag system for acts of espionage, though he is innocent. In like manner, Alyoshka is a devout Baptist, full of faith but is imprisoned, all the same. The heartlessness of Stalinism in this camp is attested by: scarcity of food and food rationing and the compelling of prisoners to work in freezing temperature, as long as this temperature does not fall below -42oC. Overall, there is lucidity in observing that Solzhenitsyn’s work is not dedicated to withstanding the highhandedness of Stalinism, but to reveal to the world, th e inhuman excesses of Stalinism. The import of this is that One Day in the Life of Ivan Denisovich is different from other film genres since it surpasses the common role of entertainment to take on a moral cause (Solzhenitsyn, 1988, 125). The themes and motifs that Solzhenitsyn’s work advances presents a point of conformance with other works of art. Some of the themes that Solzhenitsyn presents for discussion include the struggle for human dignity (the depiction of harsh life in the prison camp invites this), the immorality of unjust punishment (the inhuman condemnation to a harsh life on false basis underscores this), and the need for faith (as is presented by the resilient nature of

Confucianism - a Religion or a Philosophy Essay Example | Topics and Well Written Essays - 750 words

Confucianism - a Religion or a Philosophy - Essay Example From an analysis of the text and a cursory review of Confucianism, it must be understood by the reader that there are ultimately only three alternatives which could be gleaned: the understanding that Confucianism represents a philosophy but not a religious one, the understanding that Confucianism represents a religious worldview first and foremost within a philosophical interpretation being secondary, and the understanding that Confucianism represents both a religious and an philosophical interpretation. Likewise, it is the belief of this author that the most appropriate interpretation of this particular situation is the first determinant listed above; with the third determinant also being a distant possibility. Seeking to understand such a question may seem as something of an exercise in futility due to the fact that Confucianism is not a widely practiced religion; however, seeking to define what specifically is and what specifically is not a religion is an important aspect of delin eating and defining the current world in which we live. The reason for choosing this first determinant as the most likely case in question is due to the fact that Confucian beliefs do not specify a belief or appreciation for any subset of gods that must be followed or appreciated in order for the individual to attain a degree of benefit, worship or salvation. Whereas other religions make specific claims with regards to what deities must be worshipped and extolled in order for a degree of personal benefit to be generated, Confucianism makes no such claims. Moreover, building upon this is the fact that Confucianism is syncretic; i.e. it builds upon other belief systems and faiths. This is something that few other belief systems can claim and not a single world religion is capable of boasting. This fact, perhaps beyond any of the others which will be discussed, helps to set Confucianism apart and differentiate this as an philosophyal interpretation of the world rather than a strictly r eligious one. Naturally, although the foregoing definition is sound, the fact remains that Confucianism retains key elements of religious dogma with regards to the means by which individuals should integrate with one another and the world around them. Due to the fact that the writings and belief system of Confucianism are concerned primarily with philosophyal and moral interpretations, it is easy to understand why many of the individuals that have researched this particular world view have come to the understanding that philosophyal world view and interpretations of right conduct is a handle that more appropriately defines Confucianism as compared to the blanket and somewhat incorrect handle of religion (Smith 186). Yet, regardless of the interpretation of Confucianism that is made, the fact remains that it retains many of the aspects of a religion so it is also understandable why so many individuals have referred to it as a religion; replete with a holy set of writings/proverbs, a prophet, and a base line of standards and beliefs that are passed down from one generation to the next; from one believer to the next. As such, it is the view of this author that Confucianism is in fact a verifiable â€Å"religion† as it exhorts a set of followers to act and behave in a certain way as a result of constraining and/or defining their lives based upon a certain set of teachings and principles. In such a manner, the definition of religion might not perfectly meld with the fact that Confucianism does not have a â€Å"god† or a particular clergy or any other such hallmarks of other well known religions, it meets

The Role Of An Entrepreneur In Enterprise Business Essay

The Role Of An Entrepreneur In Enterprise Business Essay An entrepreneur is a person who is the owner of a new enterprise, venture or idea and is accountable for the inherent risks and the outcome. To put it in simple words an entrepreneur is someone who seeks the opportunity, organizes resources needed for working out on that opportunity and exploits it. Computers, Television, Mobile phones, washing machines, ATMs, Credit Cards, Courier Service, and Ready to eat Foods are all examples of entrepreneurial ideas that got changed into products or services. Some of the definitions of entrepreneur have been given below: Joseph. A .Scum peter defines an entrepreneur as a person who innovates, raises money, assembles inputs, chooses managers and sets the organization going with his ability to identify opportunities which others are not able to identify and is able to make use of them. Peter Drucker defines an entrepreneur as one who always searches for a change responds to it and exploits it as an opportunity. An entrepreneur innovates. Innovation is a specific instrument of success available to entrepreneur Source: Drucker, P. F. (1985). Innovation and Entrepreneurship. Characteristics of an Entrepreneur: Mental Ability Entrepreneur must have creative thinking and is able to analyze problems and situations. He should be able to foresee changes. Business Secrecy He should hide and protect his business secrets from his competitors. Clear Objectives The objectives has to be clear in his mind regarding the nature of business and goods to be produced. Human Relations The relationship between the entrepreneur, customers and employees e.t.c. has to be good. It is important to maintain personal relations, tactfulness, stability in emotions and consideration with customers, employees, etc. Communication Ability Good communication skill is the asset for any entrepreneur as it eases the understanding between anyone working or dealing within or outside the company. Source: Desai, V (2001). Dynamics of entrepreneurial development Management. Himalaya Publishing House. So we can say that an ENTREPRENEUR: à ¢Ã¢â€š ¬Ã‚ ¢ Is a person who develops and owns his own enterprise. à ¢Ã¢â€š ¬Ã‚ ¢ Is a moderate risk taker and works under uncertainty for achieving the goal. à ¢Ã¢â€š ¬Ã‚ ¢ Is innovative à ¢Ã¢â€š ¬Ã‚ ¢ Reflects strong urge to be independent. à ¢Ã¢â€š ¬Ã‚ ¢ Persistently tries to do something better. à ¢Ã¢â€š ¬Ã‚ ¢ Dissatisfied with routine activities. à ¢Ã¢â€š ¬Ã‚ ¢ Prepared to withstand the hard life. à ¢Ã¢â€š ¬Ã‚ ¢ Determined but patient à ¢Ã¢â€š ¬Ã‚ ¢ Exhibits sense of leadership à ¢Ã¢â€š ¬Ã‚ ¢ Also exhibits sense of competitiveness à ¢Ã¢â€š ¬Ã‚ ¢ Takes personals responsibility à ¢Ã¢â€š ¬Ã‚ ¢ Is Oriented towards the future. à ¢Ã¢â€š ¬Ã‚ ¢ Tends to persist in the face to adversity à ¢Ã¢â€š ¬Ã‚ ¢ Converts a situation into opportunity. Entrepreneurship:- The word entrepreneurship is derived from the French verb Enterprendre. The French men who organised and led military expeditions in the early 16th century referred to as Entrepreneurs. Entrepreneurship is the act of being an entrepreneur, which can be defined as one who undertakes innovations, finance and business insight in an effort to change innovations into economic goods. This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most understandable form of entrepreneurship is that of starting a new business (referred as Startup Company); however, in recent years, the term has been extended to incorporate social and political forms of entrepreneurial activity. According to A.H. Cole Entrepreneurship is the purposeful activity of an individual or group of associated individuals, undertaken to initiate, maintain or aggrandize profit by production or distribution of economic goods or services. According to Peter. P. Drucker Entrepreneurship is neither a science nor an art. It is a practice. It is knowledge base. Knowledge in entrepreneurship is a means to an end, that is, by the practice. Source: Cole A.H. (1959), Business enterprise in its social setting. Cambridge: Harvard University press. Types of Entrepreneur and their features: Business Entrepreneurs It is refers to the individuals who conceive an idea for the product or service and makes the business around it. For example Pen production and marketing. The establishment of the business can be of big and small in size. Trading Entrepreneurs It refers to the person who is not considered with manufacturing but only undertakes trading activities. He is the one who identifies market, stimulates demand for product line among buyers. Industrial Entrepreneurs Essentially a manufacturer, a person who identifies the need of a customer and tailors a product. They are the one who converts economic resources and technological resources in to profitable ventures. for example electronic industry and textile units. Corporate Entrepreneurs A person who demonstrates his innovative skill in organising and managing corporate undertaking. Agriculture Entrepreneur It refers to the person who undertakes agricultural activities as raising and marketing of crops, fertilizers etc. Example agricultural tourism and manufacturing and marketing of fertilizers. Technical Entrepreneurs Its can be considered as a craftsman. They concentrate more on production and less or negligible on sales. Source: Scott, S. (2003). A General Theory of Entrepreneurship: the Individual-Opportunity Nexus, Edward Elgar STEVE JOBS Steve Jobs is an American inventor and the CEO and co-founder of Apple Inc., a primary manufacturer of electronic devices including the Macintosh Computer (MAC), iPod, iPhone, and the music and video software iTunes. He was CEO of Pixar Animation Studios until it was acquired by Disney in2006. Although he is known as a business and sales tycoon, Steve Jobs is credited with many of the electronic inventions now patented by Apple. Steven Paul Jobs was born in San Francisco on 24th February 1955 to Joanne Carole Schieble and Syrian Abdulfattah John Jandali and adopted by Paul and Clara Jobs. He attended the Cupertino Middle School followed by high school at Homestead H.S. in the same town of Cupertino. He spent his childhood in the South Bay area, a region that would later become known as Silicon Valley. During high school Jobs held a summer job at the Hewlett-Packard Company in Palo Alto prior to attending college. His original association with Steven Wozniakbegan was a result of attending lectures and working at HP. Although he attended Reed College in Portland, Oregon, Steve Jobs never graduated, having only spent about six months at college. He returned to California in 1974 and began attending meetings of the Homebrew Computer Club with his friend Wozniak. At the same time he took a job at Atari to save money for a spiritual retreat to India. While working there he discovered that a popular whistle recreated the tones needed to make long distance phone calls with ATT. Jobs convinced Wozniak to go into business with him to create blue boxes and sell them to people wishing to make free long distance phone calls. Jobs ended up backpacking through India but returned to work with Atari. He continued to work with Wozniak on other projects and finally convinced him to market a computer Wozniak had built for himself. On April 1, 1976, Apple Inc. was born. Although the business started with printed circuit boards, Steve Wozniak and Steve Jobs eventually created their first personal computer, the Apple I, and sold it for $666.66. They later followed it with the Apple II, a large success for their business. Apple Inc. began selling shares in December of 1980. As the company grew, so did its merchandise and the hugely successful Macintosh was introduced to the public in 1984 and became the first personal computer with a graphical user interface (GUI) through which individuals could interact with the items on the screen. Steve Jobs was the founder and inspiration for the Apple Company, but he was slowly pushed out for aggressive and underhanded tactics Employees said he had a temper, and was usually stubborn After an internal power struggle, he was eventually kicked off the board of directors Jobs protested and resigned, even though he stayed the chairmen for some time. He was so upset, he sold all but one of his Apple shares During this time, Jobs bought what became Pixar from Lucas film for $5 million He also started the computer company NeXT Computer Though it never went very mainstream, due to high costs, it was responsible for many important innovations, including NeXTMail, Jobs email program that supported embedded graphics and sounds and the original World Wide Web system (www). As Apple grew even more, Jobs experienced tension with the board and the struggles led to Jobs leaving Apple in May of 1985.Steve Jobs went on to create the company called NeXT in 1986. Although it began as a company designed around aesthetic interpersonal computing, it later focused more on software development. NeXT ended up playing a major role in the development of email and the worldwide web. In 1986, Jobs bought The Graphics Group (later renamed Pixar) from Lucas films computer graphics division for the price of $10 million, $5 million of which was given to the company as capital. In 1996, Apple announced that it would buy NeXT for $429 million. The deal was finalized in late 1996 bringing Jobs back to the company he co-founded. He soon became Apples interim CEO after the directors lost confidence in and ousted then-CEO Apple bought NeXT in 1996 and reinstated Jobs as the Chief Executive Officer. His current annual salary is $1, but he receives executive gifts from the board that give better tax advantages than does his salary. He is well known for his work ethic as well as his bad temper, but has consistently helped to grow Apple from a company bordering on bankruptcy in the 1990s to a very successful company today. Steve Jobs has helped establish the new electronic divisions and personally helped to create the iPod, iphone, and other personal devices. Source: Steve Jobs, (2011). Long Bio [Online] Available at: http://www.allaboutstevejobs.com/bio/long/01.html ( Accessed: 23 March 2011) Achievements:- He was awarded the National Medal of Technology from President Ronald Reagan in1984 with Steve Wozniak (among the first people to ever receive the honour) and a Jefferson Award for Public Service in the category Greatest Public Service by an Individual 35 Years or Under (aka the Samuel S. Beard Award) in 1987. On November 27, 2007, Jobs was named the most powerful person in business by Fortune Magazine. On December 5, 2007, California Governor Arnold Schwarzenegger and First Lady Maria Shriver inducted Jobs into the California Hall of Fame, located at The California Museum for History, Women and the Arts. In August 2009, Jobs was selected the most admired entrepreneur among teenagers on a survey by Junior Achievement. On November 5, 2009, Jobs was named the CEO of the decade by Fortune Magazine. In November 2009 Jobs was ranked #57 on Forbes: The Worlds Most Powerful People. In December 2010, the Financial Times named Jobs its person of the year for 2010. Steve is in the Guinness Book of World Records as the Lowest Paid Chief Executive Officer, with a salary of just $1. Source: Pena, M. (2005). Steve Jobs to 2005 graduates: Stay Hungry, stay foolish [online]. Available at: http://news.stanford.edu/news/2005/june15/grad-061505.html (Accessed: 24th March 2011) Steve Jobs as an entrepreneur:- It is evident that most of the entrepreneurs come from the various age levels, income levels, genders and race and from different ethical backgrounds. They have their own set of personal attributes which includes: Creativity, dedication, determination, flexibility, leadership style, passion, self- confidence and smart these all attributes makes them stand out of the crowd. Creativity:- In todays fast paced world competitive business environment requires companies to implement the process of innovation- It is a process of generating a new idea leading to start or make, a new or existing business firm or idea to reach a new successful level. Dedication: Success in any business can be achieved by the conscious effort and dedication. Any entrepreneur always does the things on right time with right planning and ideas adjoined with the hard work, this leads business to a successful venture. Dedication towards work encourages them to work hard. For them money is not the priority, its the rewards which plays the vital role. Flexibility:- It is very important for business because sometimes situation demands changes in plans and strategy, entrepreneur should use flexibility in order to correct mistakes, errors and in efficiencies. It is a way of handling a business with authority to change when the system demands. A Successful entrepreneur always has to be ready to make any changes according to the customers demand. Example:- Apple first comes up with the IPod in the market but when they realize that there is a market demand for Phone incorporated with the media player, they introduced their new invention Iphone . Leadership: According to Steve Jobs, Focus is critical for effective leadership, with so many options choosing the right one can be extremely difficult. Small changes can have big results, if you focus on the key issues and execute relentlessly on those key issues. To focus on the most important issues means you have to say not to a whole range of alternative opportunities. As a leader you have to be ready for setbacks. Setbacks are the part of life and whether you become successful or not often depend on your ability not to give up. It is a attribute to show that Never-say-die team. Source: HGIC (2011). Steve Jobs, Entrepreneur(Reed College) [Online]. Available at: http://geekornot.com/corporate/steve-jobs-entrepreneur-reed-college/ (Accessed 26th march 2011) Leadership Style:- Autocratic style: Steve jobs admit that he used to handle incredible amount of workforce, at a time up to 100 individuals reports directly to him. The fact that there are so many individuals reports to him directly represents his will and eagerness to hold the command in his hands. Total control is the certainly the basis of leadership. Transformational style: Steve jobs has transformed many companies in to a success stories. He brings major positive changes in the company. For example he has transformed Pixar in to a success story. In transformation he enabled others to look out for each other, to be encouraging and harmonious, and to look out company as a whole. Passion: Steve jobs is very much passionate about whatever he is working on. This is very evident with his cocky attitude and lack of humane quality of a transformational leader. He enhances the motivation, morale and performance of his follower group. Some people characterize him as a charismatic leader because of his passion for work. Source: David Kramer. DK (2010). Leadership behaviour and attitude of Steve jobs. WordPress 15th February [Online]. Available at: http://davidkramer.wordpress.com/2010/02/15/leadership-behaviours-and-attitudes-of-steve-jobs/ (Accessed: 1st April 2011) Management Strategy of Steve Jobs:- In an interview with Fortune, Steve jobs opened up his management style, The things which he said is illustrated below:- SWOT analysis you should know about your strengths and weaknesses as soon as u start a company. Spotting opportunities We need to spot the opportunities for improvement. You have to spot them and then create an environment to leverage that opportunity and to make it happen. Improve Productivity as an entrepreneur we should know what customers want and how to improve our own productivity. Look for the ideas which can improve your team and customers. Competitive advantage taking help with the IT or making their platform i.e. hardware or software systems closed can create a competitive advantage. Succession planning planning includes working together for a common goal. It is important to have succession planning so that business can run even at the time of unfortunate event. Focus focus on the most important issues which are relevant to the business and avoid issues and projects which not add value to the business. Talent acquisition Steve jobs always look for the talent who are strategically fit for the business and can be a good fit in the culture of the company. Always welcome open hands for the new talent so that the new hiring will not feel difficult to adjust. Handling barriers and roadblocks In many cases that could mean stopping projects altogether to take stock of current situations or to change the direction. There is no shame in that as the project has to deliver the projects core objective. Customer conversion It refers to utilisation of companys resources and potential in such a way which can create opportunities in attracting additional customers. Source:- CNN (2008). Americas most admired companies: Steve Jobs speaks out [online] Available at: http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/ (Accessed: 3rd April 2011) Comparison with Bill Gates It is obvious that Bill Gates and Steve Jobs have very different personalities. There are however, interesting parallels. For example, they both started with one business partner each who shared a common vision. To me though, the most important thing they both share is that they positioned themselves at the right time to take advantage of a massive growth surge in personal computing. Steve jobs and bill gates have both worked very hard to fulfil their vision to develop personal computers, but the way they choose things and makes decisions are somewhat different. Steve Jobs invented the Apple computer, which was one of the earliest personal computers, he also invented the Mac Book and of course the ever popular iPhone. While Bill Gates invented the Microsoft Windows operating system as well as the first mass produced personal computers. Both of these business tycoons are extremely rich, however, Bill Gates wealth is by far the biggest. Hes estimated to have assets over $50 billion dollars. However, a Steve Jobs only has $5 billion dollars worth of assets. Steve Jobs leadership is autocratic style, because he centralizes the authority, he never given a chance to subordinate to involving decision making. He thinks that whatever he do is right. Sometimes he acts as anti Gates, and sometimes request Microsoft to develop software for his computer. His cocky attitude and lack of management skills became a threat of APPLES success. On the other hand Bill Gates leadership is participative style because he involves his subordinate in decision making. He is a flexible person and he recognized his role was to be visionary of the company. Gates is a strong and energizing person his enthusiasm, hard working nature, judgment skills reflect his personality. His motivating power and involving his friends to working with him became the success of Microsoft. Source: Recomparison. (No date) Steve Jobs vs. Bill gates [Online] Available at: http://recomparison.com/comparisons/100295/steve-jobs-vs-bill-gates/ (Accessed: 8th April 2011) Task 2 The criterias used by Steve Jobs for selecting and implementing new business ventures:- No business comes in to existence without any purpose. The main primary common purpose for any business is making profits. To satisfy that need and the needs of customers companies put more emphasize on providing high quality products, goods and services. It would be not correct to say that the main priority for a business is to make money. Definitely a company needs profits to continue, but profits are not what business is for. No business sticks to the same strategy that what it adapted initially. Most of the business changes their policies and strategies according to the change in a business environment. Do what you love to do Do things which you really like to do. Put your heart and soul in it. Be different Stand out from the crowd by making different things and working differently. Do your best Always give your best whenever you indulge in a work. Hard work gives success and success generates more success. Be hungry for success and hire people with passion for excellence. Make SWOT Analysis Perform SWOT analysis of the work. Make list of strengths and weaknesses of your company. Dont hesitate to fire people who are not good for the company. Start small, think big Dont go for everything in one go, start by small and gradually stride towards the main big goal. Dont think about the today only Aim at the future. Strive to become market leader Make efforts to grab things which can give your business a competitive advantage over competitors. For example use the better technology available in the market. Focus on the outcome people judge you by performance. So focus on giving a good outcome. If the users dont know about your product or its feature then advertise it. Show them how it works. Ask for feedback Ask customers first. They can give you a proper feedback that what they like about your product and what they dislikes. Use feedbacks for future developments. Innovate Concentrate on the things which are better and are really useful to the business. Avoid things which can put you on the wrong track. Try to hire and make things which nobody have thought of. Learn from failures Innovations sometimes leads to mistakes. So admit it quickly and use measures to avoid it resulting in improved innovations. Source: Young, Jeffery S. (1988). Steve Jobs, the Journey Is the Reward. Lynx Books Important aspects to look before venturing a new market:- Need for the product or service Whether youre starting a new product, service or organization, there needs to be a strong market for it. One should always check and verify needs in the market for the particular product or service. Youll have to have enough evidence to convince an investor or funder or to yourself that yes there is really a need in the market. The nature of the product, who are the competitors and what makes your product different or more needed by the customer. For example increasing demand for palmtops leads Steve jobs to introduce I Pad in the market. The basic purpose of the business if you are starting a new business then you have to state the purpose of your business, mission statement has to be there. All the goals and objectives have to be pre-defined. Risk involvement What are the risks to the business if the product didnt work in market as expected. Risk from existing competitors in the market. Insurance cover has to be there to curb up the losses incurred. Steve jobs did took the risk of competing with Microsoft. Financial status for business planning Analyse the balance sheets, cash flow statements and income statements. It will help in knowing that where the business stands in financial terms. Are there sufficient finances available for making new moves. This will give the clear picture of the performance of business. Human resource- Look for the individuals who are best in that very field. Avoid those who can do what everybody is doing. Try those individuals who do things better, can work effectively and efficiently, generate innovative ideas. Steve Jobs has also performed talent scout to reach those people who are highly skilled and can work better than others. Market Trend Entrepreneur should know the trends going on in the market. This can leads a business in to profit maximization. For example when Steve Jobs found that there is a need and trend for a phone with built-in media player, he then comes up with the innovative idea of Iphone. Source: Chavez, J. (No Date). Apple CEO Steve Jobs demonstrates the Millionaire Mindset [Online]. Available at: http://ezinearticles.com/?Apple-CEO-Steve-Jobs-Demonstrates-the-Millionaire-MindsetHYPERLINK http://ezinearticles.com/?Apple-CEO-Steve-Jobs-Demonstrates-the-Millionaire-Mindsetid=1682475HYPERLINK http://ezinearticles.com/?Apple-CEO-Steve-Jobs-Demonstrates-the-Millionaire-Mindsetid=1682475id=1682475 (Accessed: 4th April 2011). Conclusion:- Steve Jobs is unquestionably an extraordinary man by any standard. He has left his mark on no less than five industries: personal computers with Apple II and Macintosh, music with iPod and iTunes, phone with iPhone, and animation with Pixar. The middle-class hippie kid who left his education in between and built a computer empire and became a multi-millionaire in a few years, was fired from his own company before coming back a decade later to save it and turn it into one of the worlds most influential corporations, with millions of fans around the world. He has also contributed to the creation of the new leader in animated movies for decades to come. He has been called a fluke for years, but is now widely acknowledged as one the worlds most eminent business executives and an unrivalled visionary. He has changed millions of lives by making technology easy-to-use, exciting and beautiful.à ¢Ã¢â€š ¬Ã‚ ¦ And you know what the best part is? Hes not done yet. Source: The Business Library (No Date). Great Entrepreneurs: Steve Jobs Apple Founder [Online] Available at: http://www.thebusinesslibrary.co.uk/great-entrepreneurs/steve-jobs (Accessed 5th April 2011)

How does Steinbeck make use of the natural setting in of mice and men Essay

The Brush by the Salinas River is one of the most important locations in the entire novel. Steinbeck creates a beautiful and natural setting by his use of figurative language. â€Å"Willows fresh and green with every spring† and â€Å"leaves lie deep and so crisp† create an image in the mind of the reader that evokes a calm and peaceful mood. Steinbeck then uses the setting to introduce the two main protagonists. The arrival of the protagonists interrupts the harmony of the river bank, but before any sign of them is visible or within earshot, the birds fly away, the rabbits scatter, and all the other animals flee the area. This lets us know that something or someone is coming. Steinbeck introduces to the two main protagonists. They are the described identically but it is not until Steinbeck describes their different features that we learn their differences .We don’t know their names until the dialogue starts. Through their dialogue we learn that the larger man is Lennie and the smaller man is George. Both physically and character wise, George and Lennie are completely different, almost exact opposites. Lennie is not very bright, and acts like a big baby. He likes to pet soft things, he throws tantrums once in a while, and when he senses his advantage in an argument he takes that opportunity and is whiny, immature, and unrealistic about the situation. â€Å"If you don’ want me I can go off in the hills an’ find a cave. I can go away any time.† George, on the other hand, is very mature, and although he gets angry and frustrated with Lennie sometimes, he always ends up feeling sorry that he was mean, and apologizes sadly. â€Å"I been mean, ain’t I?† George and Lennie are very close friends, they travel together, they stick together, and they look after each other. George and Lennie have a dream, one that they’ve had for apparently quite some time. George and Lennie want to own and live in a little house of their own, with animals and vegetables and fires for the winter. They want to have their dream house, a place where they can live on their own, without worrying about anyone or anything. Steinbeck creates a setting of this dream which is used as motivation for George and Lennie but more specifically for George to keep Lennie safe. The dream links with the American Dream, what they aspire is only a microcosm of the American Dream. The whole setting of the dream is so minimal that is really nothing like the American Dream.

Fdi- Boon or Bane

FDI IN INDIAN RETAIL SECTOR ABSTRACT: The research paper aims to understand whether the FDI policy introduced in the Retail sector in India is a Boon or a Bane. The paper gives an outlook of the Indian Retail Sector, its growth trajectories and its contribution to the national GDP. It also entails in detail the policy of FDI in this sector and its various clauses. The paper, in the end, talks about the benefits of implementing the FDI policy, and also what disadvantages it possess. 1. OVERVIEW OF INDIAN RETAIL SECTORIndian retail sector is the most booming sector in the Indian economy and largest sources of employment after agriculture. Trade or retailing is the single largest component of the services sector in terms of contribution to GDP. Its massive share of 14% is double the figure of the next largest broad economic activity in the sector. India is the second most attractive retail destination ‘globally from among thirty emergent markets. It has made India the cause of a g ood deal of excitement and the cynosure of many foreign eyes.With a contribution of 14% to the national GDP and employing 7% of the total workforce (only agriculture employs more) in the country, the retail industry is definitely one of the pillars of the Indian economy. It is undergoing a transitional phase to usher organized retail. The attitudinal shifts of the Indian consumers were in terms of â€Å"Choice Preference†, â€Å"Value for money’ and the emergence of organized retail format. The overall Indian retail sector is expected to rise to US $ 833 billion by 2013 and to US $ 1. 3 trillion by 2018.In line with the global developments in the retail industry, Indian retail is largely dominated by the unorganized retailers. It has witnessed a massive transition in the last decade. Of the total retail sales, the food and grocery segment constitute the major chunk. Growing in tandem with the economy is the Indian retail sector. The sector is on a high growth trajecto ry and is expected to grow by more than 27 per cent over the next 5 to 6 years. Initially it was predominately fragmented through the owner- run â€Å"Mom and PopOutlets†. The change in lifestyle, education, travel and disposable income has changed the pattern of consumption. Customers are aware of their surroundings and developments. The awareness was created through the advent of technology such as television, cable and satellite channels. They are accustomed to the organized retail format. Understanding the pulse or trend of the market the large corporate groups like ITC, Reliance, Tata, Rahejia and others are infusing staggering amounts of capital into organized retail sector.The Cardiovascular SystemSome of the leading Indian retailers who had tapped this market were Bata India Ltd, Big Bazaar, Crossword, Ebony Retail Holdings Ltd. , Food Bazaar, Globus Stores Pvt. Ltd. , Liberty shoes Ltd. , Music World Entertainment Ltd. , Pantaloon Retail India Ltd. , Shoppers Stop, S ubhiksha, Titan Industries, Trent, Benetton, Addidas, Reebok, Levis, Diary Farm, KFC, Metro, WalMart, Marks & Spencer’s etc are some of the popular global retail brands that have set up retail business in India.The organized retail sector comes with the concept of malls, supermarkets and department stores. Like Subhiksha, Marks & Spencer’s, Oberon etc it gives a different feeling and the environment of pick and choose from a variety of products. The modern retail formats are encouraging development of well-established and efficient supply chains in each segment ensuring efficient movement of goods from farms to kitchens, which will result in huge savings for the farmers as well as for the nation. The Government also stands to gain through more efficient collection of tax revenues.In the coming years it can be said that the hypermarket route will emerge as the most preferred format for international retailers stepping into the country. At present, there are 50 hypermark ets operated by four to five large retailers spread across 67 cities catering to a population of half-a-million or more. Estimates indicate that this sector will have the potential to absorb many more hypermarkets in the next four to five years. According to World Bank report, it is suggested to have an organized retail sector so that it is easy to have a direct control on the price mechanism and to control on the macro economic variables.Strengths 1. India attracted US$16. 9bn in foreign direct investment (FDI) inflows in 2006, according to the UN Conference on Trade and Development – a 153% year-on year increase. 2. A cheap, skilled, English-speaking workforce can do the jobs of Western workers for a fraction of the wages paid in North America or Europe. 3. Average annual GDP growth of 7. 7% is predicted by BMI through to 2016. With the population expected to increase from 1. 26bn in 2012 to 1. 32bn by 2016, GDP per capita is forecast to rise 77. % by the end of the forecas t period, reaching US$2,980. 4. The value of the retail segment is expected to grow from an estimated INR22. 53trn (US$489. 80bn) in 2012 to INR27. 73trn (US$739. 56bn) by 2016. Weaknesses 1. The competitiveness of local firms is undermined by official red tape, from foreign investment restrictions to inflexible labor laws. 2. Intellectual property rights are poorly protected in India, one of 12 countries on the 2009 priority watch list compiled by the US Trade Representative. 3.The rural population of India represents more than 70% of the total, while almost 37% is classified as not economically active by the UN. This is a major obstacle for retailers seeking to rapidly expand their customer base. Opportunities 1. India could enhance the competitiveness of the local industry through further liberalization and deregulation. 2. Prime Minister Manmohan Singh is eager to reform the banking sector to increase the availability of long-term financing, particularly for large infrastructure projects. 3.The value of the OTC drug sector is forecast to grow by more than 94% by 2016, when it will be worth an estimated US$6. 58bn. Threats: 1. The arrival of Western players, including management consultancy Accenture and technology company IBM, is raising local wages in the outsourcing sector. 2. China remains a major competitor for FDI flows into India. India has excessive bureaucracy and poor infrastructure in comparison with China, which attracted US$60. 6bn of FDI in 2005. 3. International retailers are restricted by India’s strict FDI regulations.Single-brand retailers are able to own a 51% majority stake in a joint venture with a local partner, but multi-brand retailers must operate through a franchise or cash-and-carry wholesale model. 2. WHAT IS FDI Foreign Direct Investment (FDI) or foreign investment refers to the net inflows of investment to acquire a lasting management interest (10 percent or more or voting stock) in an enterprise operating in an economy other than that of the investor. It is the sum of equity capital of the long term capital, and short-term capital as shown in the balance of parameters.It usually involves participation in management joint-venture, transfer technology, and expertise. There are two types of FDI: inward foreign direct investment and outward foreign direct investment resulting in a net FDI inflow (positive or negative) and â€Å"stock of foreign direct investment† and outward foreign direct investment, which is the cumulative number for a given period. Direct investment excludes investment through purchase of shares. FDI is one example of international factor movement. 3. FDI IN RETAIL: IT ALL BEGAN IN 2006In 2006 the Indian government took the first step to promote organized retail in India by opening up single brand retailing to FDI. There are five entry routes through which the international players enter into the market, such as franchising, cash and carry wholesale trading, joint venture, m anufacturing and distribution. Government of India permitted 100 per cent FDI in cash and carry wholesale formats through automatic route and up to 51 per cent FDI in single brand retail through Foreign Investment Promotion Board (FIPB).This rule made the international brand much easier to enter into the Indian retail market. Through this agreement Reebok, Nokia and Adidas entered the Indian market. However the franchising is one of the way through which small retailers embrace organized retailing through brand association where there’s a scope for leveraging business operations. The 100 per cent FDI permits for cash and carry has paved the way for retail giants like German Based Metro and US based Wal-Mart to set up their shops in India.Reliance Retail had made a tie up with UK based Marks & Spencer to float an equal joint venture and this would scale up 1400 stores by the end of the next fiscal year. The benefits of FDI investment in the retail sector were: 1. It improves t he quality in products and services because of higher competition 2. Improved the lifestyle 3. Economies of scale would help lower consumer prices and increase the purchasing power of the consumer 4. The technology upgraded the system in terms of logistics, production and distribution channels. It adds as a driver in the Supply Chain Management. . The FDI investment will help in flourishing and developing the retail segment. 6. It not only promotes tourism and would develop skills and manpower. 4. FDI NOW IN RETAIL India's retailing industry is essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4 percent of the industry, and these were present only in large urban centers Until 2011, Indian central government denied foreign direct investment (FDI) in multi-brand retail, forbidding foreign groups from any ownership in supermarkets, convenience stores or any retail outlets.Even single-brand retail was limited to 51% owne rship and a bureaucratic process. In November 2011, India's central government announced retail reforms for both multi-brand stores and single-brand stores. These market reforms paved the way for retail innovation and competition with multi-brand retailers such as  Walmart,  Carrefour  and  Tesco, as well single brand majors such as  IKEA, Nike, and  Apple.In January 2012, India approved reforms for single-brand stores welcoming anyone in the world to innovate in Indian retail market with 100% ownership, but imposed the requirement that the single brand retailer source 30 percent of its goods from India. Indian government continues the hold on retail reforms for multi-brand stores. On 14 September 2012, the government of India announced the opening of FDI in multi-brand retail, subject to approvals by individual states.This decision has been welcomed by economists and the markets, however has caused protests and an upheaval in India's central government's political coali tion structure. On 20 September 2012, the Government of India formally notified the FDI reforms for single and multi brand retail, thereby making it effective under Indian law. On 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India. The Feds managed to get the approval of multi-brand retail in the parliament despite heavy uproar from the opposition.The government of Manmohan Singh, prime minister, announced on 24 November 2011 the following: * India will allow foreign groups to own up to 51 per cent in â€Å"multi-brand retailers†, as supermarkets are known in India, in the most radical pro-liberalisation reform passed by an Indian cabinet in years; * Single brand retailers, such as Apple and IKEA, can own 100 percent of their Indian stores, up from the previous cap of 51 percent; * Both multi-brand and single brand stores in India will have to source nearly a third of their goods from small and medium-sized Indian suppliers; * All multi-brand and single brand stores in India must confine their operations to 53-odd cities with a population over one million, out of some 7935 towns and cities in India.It is expected that these stores will now have full access to over 200 million urban consumers in India; * Multi-brand retailers must have a minimum investment of US$100 million with at least half of the amount invested in back end infrastructure, including cold chains, refrigeration, transportation, packing, sorting and processing to considerably reduce the post harvest losses and bring remunerative prices to farmers; * The opening of retail competition will be within India's federal structure of government. In other words, the policy is an enabling legal framework for India. The states of India have the prerogative to accept it and implement it, or they can decide to not implement it if they so choose. Actual implementation of policy will be within the parameters of state laws and regulations. The opening of reta il industry to global competition is expected to spur a retail rush to India.It has the potential to transform not only the retailing landscape but also the nation's ailing infrastructure. A Wall Street Journal article claims that fresh investments in Indian organized retail will generate 10 million new jobs between 2012–2014, and about five to six million of them in logistics alone; even though the retail market is being opened to just 53 cities out of about 8000 towns and cities in India. It is expected to help tame stubbornly high inflation but is likely to be vehemently opposed by millions of small retailers, who see large foreign chains as a threat. The need to control food price inflation—averaging double-digit rises over several years—prompted the government to open the sector, analysts claim.Traders add huge mark-ups to farm prices, while offering little by way of technical support to help farmers boost their productivity, packaging technology, pushing u p retail prices significantly. Big foreign retailers would provide an impetus for them to set up modern supply chains, with refrigerated vans, cold storage and more efficient logistics. Foreign chains can also bring in humongous logistical benefits and capital; the biggest beneficiary would be the small farmers who will be able to improve their productivity by selling directly to large organized players. 5. ADVANTAGES 1. Huge Market Size and a Fast Developing Economy India is the second largest country in the world just behind China in terms of population. Currently the total population is about 1. 2 billion.This huge population base automatically makes a huge market for the business operators to capture and also a major part of it is still can be considered as un-served or not yet been penetrated. Therefore FDI investors automatically get a huge market to capture and also ample opportunity to generate cash inflows at relatively quicker times. The economy of India is also moving at faster pace than most of the economy of the world and inhabitants of the country also obtaining purchasing power at the same rate. 2. Availability of Diversified Resources and Cheap Labor Force The huge advantage every company gets by investing in India is the availability of diversified resources. It is a country where different kinds of materials and technological resources are available.India is a huge country and has forest as well as mining and oil reserve as well. These are also coupled with availability of very cheap labor forces at almost every parts of the country. From Mumbai which is in the west to Bengal which is in the east there is ample opportunity to set up business venture and location and most importantly labor is available at low cost. 3. Increasing Improvement of Infrastructure A lot of research study in India finds out that historically the country fails to attract a significant amount of FDI mainly because of problems in infrastructure. But the scenario is chan ging. The Indian government has taken huge projects in transportation and energy sectors to improve the case.The projects for developing road transport is worth of $90 billion, for rail it has undertaken several projects each worth of $20 million and for ports and airports the value of development projects is around $ 80 billion. In addition the investment in energy development is worth of $ 167 billion and investment in nuclear energy development is outside that calculation. These huge investments are changing the investment climate in the country and investors will benefit hugely by that (Department of Industrial Policy and Promotion, 2005; Dua & Rasheed, 1998). 4. Public Private Partnerships Another significant advantage foreign investors experience in India today is the opportunities of PPP or Public private Partnership in different important sectors like energy, transportation, mining, oil industry etc.It is advantageous in several ways as it has eliminated the traditional tira de barriers and also joint venture with government is risk free up to the great extent (GOI, 2007; IMF, 2005; Nagaraj, 2003). 5. IT Revolution and English Literacy Today the modern India considered being one of the global leaders in IT. India has developed its IT sectors immensely in last few years and as of today many leading firms outsource their IT tasks in India. Because of IT advancement the firm which will invest in India will get cheap information access and IT capabilities as Indian firms are global leader. Along with that Indian youth are energetic and very capable in English language which is obligatory in modern business conduction.This capability gives India an edge over others. Foreign firms also find it profitable and worthy investment by recruiting Indian HR (GOI, 2006; GOI, 2007; IMF, 2005; Lall, 2002). 6. Openness towards FDI Recently the Government of India has liberalized their policies in certain sectors, like Increase in the FDI limits in different sectors and a lso made the approval system far easier and accessible. Unlike the historical tradition, today for investing in India government approval do not require in the special cases of investing in various important sectors like energy, transportation, telecommunications etc (Economic Department, 2005; GOI, 2007; Nagaraj, 2003). . Regulatory Framework and Investment Protection In the process of accelerating FDI in the country the government of India has make the regulatory framework lot more flexible. Now a day’s foreign investors get different advantages of tax holiday, tax exemptions, exemption of service and central taxes. The government also opened few special economic zones and investors of those zones also get a lot of befits by investing money. Apart from that there are number of laws has been passed and executed for making the investments safe and secure for the foreign investors (IMF, 2005; Nagaraj, 2003; Planning Commission of India, 2002; World Bank, 2004).FDI can be a pow erful catalyst to vigorous competition in the retail industry, due to the current scenario of low competition and poor productivity. FDI will help if farmers can bargain. Villages only know how to produce things. We have to tell them how to market their produce, how to do value addition. One of the things we have talked about a lot in the book is cooperative farming. In India, farmers have small holding but they form a cooperative, it becomes a large holding and then form a cooperative, it becomes a large holding and then the farmer has bargain power. FDI will accelerate retail market growth, providing more employment opportunities. It s a basic principle that creating competition in general is good for the market. But the doubt is that, since proper procurement and distribution system and the infrastructure is not fixed, how the rest will fall in place, when the giant retailers enter our market. Back-end procurement will still remain big problem. Sumita Kale, economist, in his stat ement says that â€Å"the debate that by-introducing 51 percent FDI, a lot of money will flow out of the country is an old school of thought. Lots of our Indian companies are operating abroad and have successfully contributed to our economy. The bigger issue is that with benefits we might end up paying a price hence we must work on a reasonable solution.As mentioned earlier the farmer will benefit from FDI as they will be able to get better prices for their produce. The elimination of the intermediate channels in that procurement process will lead to reduction of prices for consumers. Foreign brand will promote healthy completion in market. Every time the government brings up the subject of FDI, the domestic retailers with the support of some politician jump to lobby against the bill. As the government initializing the FDI, there is bound to be some problems, which can definitely be resolved. The government in near future can appoint a regulating body to monitor the retail sector j ust like other sectors.There will be lot of man power requirement when FDI starts, logistic demands will be more, and people to serve in these stores will get jobs. Managerial positions will open up. Technological requirements and software developments will increase based on the Indian market software needs will be changed. Infrastructure and building constructions will take place. The living conditions will change, good roads will come up. There will be good flow of money that flows these are major benefits of FDI. 6. DISADVANTAGES Customers feel that retail stores offer better deals, but they don’t realize that they end up paying and buying more than what is required.If 51 percent FDI is allowed in multi brand, it will teach the local retailers about real competition and help in ensuring that they give better service to Indian consumers. It is obviously good for local completion and there are no consequences of our local kirana shops disappearing. The Kirana stores operate in a different environment catering to certain set of customers and they will continue to find new ways to retain them. Kirana stores are convinced that stores all big stores will be set up far away from the city and the travel time in India will not help us to go often and buy things from these large stores. Large store buying will help only in bulk purchases. So there is no need to fear about the FDI investment in this context.Investing in India definitely has some negative sides as well. Most noticeably India considered as a huge market but a major portion of that is a lower and middle class person who still suffers from budget shortage. The infrastructure of the country also needs to be improved a lot and already it is under huge strain. There are also problems exists in the power demand shortfall, port traffic capacity mismatch, poor road conditions deal with an inefficient and sometimes still slow-moving bureaucracy. The huge market in India is an advantage but it is also very diverse in nature. India has 17 official languages, 6 major religions, and ethnic diversity as wide as all of Europe.This makes the tasks difficult for the companies to make appropriate product or service portfolio. India is not a member of the International Centre for the Settlement of Investment Disputes also not of the New York Convention of 1958. That make life bit difficult for the foreign investors. India still has a heavy regulation burden among other countries, for example the time taken to start business or to register a property is higher in India. Similarly, indirect taxes, entry-exit barriers and import duties have been major disadvantages (Nagaraj, 2003; Planning Commission of India, 2002; USITC, 2007; World Bank, 2004). KEYWORDS: Retail, FDI, SME, Multi-brand, Single-brand REFERENCES: 1) Amanpreet Kang. (2012).Evaluating Effects of FDI In Developing Economies: The Curious Case of Pharmaceutical Companies. ABS, Amity University Rajasthan (ISSN 2230 7230) 2) Anonymous. (11 Feb, 2008;). FDI reforms. Business Asia. 3) Anu Antony. (July – December 2009). The Transitional Shift Of Indian Market Space And FDI In Retail. Globsyn Management Journal. 4) Dr Surender Kumar Gupta. (Feb 2012). FDI and Indian Retail Sector-The Path Ahead. International Journal of Marketing and Technology (ISSN: 2249 1058). 5) Prof. G. V. Bhavani Prasad, E. Hari Prasad Sharma (June 2012). Impact Of FDI on Economic Development of India. International Journal of Marketing and Technology (ISSN: 2249 1058). 6) H. S. Yadav, Sangeeta Jauhari. (2011-2012).Foreign Direct Investment and Retail Trade in India (The Consequences under Globalization). Skyline Business Journal. 7) M. Chackochen and Pon Ramalingam. (April – June, 2012). FDI Investment: Retail Franchising. SCMS Journal of Indian Management.. 8) Tarun Kanti Bose. (1 May, 2012). Advantages and Disadvantages of FDI in China and India. International Business Research. 9) Anonymous. (2012). India Retail Report. Busine ss Monitor International. 10) Seth, Smriti. (29 Nov 2011). FDI in retail to make consumers king? 122 mn consumers set to gain [Retailing]. The Economic Times. 11) Arati R Jerath. (04 Dec 2011). FDI in retail: Is it another nuclear deal moment?. The Economic Times. 12) Rai, Manmohan. (16 Sep 2012).FDI in retail is anti-farmer and anti-small retailers, says UP Chief Minister Akhilesh Yadav. The Economic Times. 13) Sen, Amiti. (26 Mar 2012). FDI in retail: Local sourcing seems to work well in multi-brand retail, but not in single brands. The Economic Times. 14) Anonymous. (11 July 2012). FDI in single-brand retail: No policy change, DIPP to put IKEA's concerns in FIPB court. The Economic Times. 15) Accord Fintech. (28 Jan 2012). SME's support FDI in multi brand retail: CII Survey. The Economic Times. 16) Ghosal, Sutanuka; Srinivas, Nidhi Nath. (02 Dec 2011). FDI in India: Farmer bodies throw their weight behind retail FDI. The Economic Times. 17) www. ebsco. com 18) www. proquest. com